Word Processor Activity:
Reproduce pag.26 using VERDANA 12 for the text. Customize it as it is en the book!
Use this image:
Create an image with AI (Artificial Inteligence) for another image.
Other resources for AI:
Gemini (google)
Copilot (microsoft)
Price is a crucial element in the sale of a product. It is related to production costs but it is also parto f the business strategy of the company.
Sometimes, a low Price can encourage consumers to by a producto; for example, when a mobile network operator introduces a new tariff, its priece Will usually be very competitive. However, if the priece is too low, we run the risk that pontential customers could associate our producto with poor quality; this happens when a new cloting Brand is launched, for example.
The most common types of promotion are advertising campaigns on televisión in the newspapers and on digital media. These campaigns target potential consumers and show them the products in an attractive way so that they Will want to buy them. Staple products (for example, bread and milk) do not need any promotion. Their users need them and Will buy them regardless fo any promotional activity. THe priece of these products is generally stable.
When a company distributes a producto, it decides which channels it Will use the reach the end-user. The most common distributuon channels are:
Wholesale. The producto is supplied to retailers and large consumers.
Retalil sale. The producto is supplied directrly to the end-user.
Onlline sale. The producto is distributed through websites apps, etc.
Franchises. The producto is sold through a network of stores owned by private individuals who adopt the producto as their own. In this system, the distributor saves on costs because it does not need a store network to distribute the product.
The result will be something like this:
